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排序方式: 共有1399条查询结果,搜索用时 15 毫秒
41.
Color psychology plays important roles in product packaging, the retail environment, and online marketing. This study analyzed current practices related to color composition in tourism-related photographs on Instagram. Data mining and pictorial content analysis were adopted to investigate how lightness, chroma, and hue may influence Instagram posts' popularity. Generally, individuals appeared more likely to respond to brighter and more saturated destination pictures. Orange, yellow, blue, and violet contributed significantly to post popularity based on different photographic typologies. Overall, color is a complex construct that functions within diverse dimensions and can enrich tourists’ destination-related perceptions. Based on brand post popularity and color theories, the study findings provide valuable implications for effective and efficient destination promotion via Instagram. Relevant limitations and future directions are also discussed.  相似文献   
42.
This study uncovers hotel brand positioning and competitive landscape mapping by text-mining user-generated content (UGC). Rather than relying on a single dimension of consumer evaluation, the current study detects brand attributes by using both customer preferences as well as perceptual performance to develop meaningful insights. For this, the study combines content analysis and repertory grid analysis (RGA) to answer three key research issues. 111,986 hotel reviews from two biggest Chinese cities are used to explore and visualize the competitive landscape of six selected hotel brands across three hotel categories. Findings from the study will not only advance the existing literature on brand positioning and competitive landscape mapping but also help practitioners in developing brand positioning strategies to fight competitors within and across hotel categories.  相似文献   
43.
This paper examines the environmental sustainability practices of multinational mining companies in addressing their impacts and promoting the sustainable development of local communities in Ghana. Although large-scale mining companies have embraced environmental sustainability, the drivers and the mechanisms for addressing their impacts throughout the mine life cycle is not fully understood because of the limited research in this area. The focus in this study involves an examination of the drivers for environmental sustainability in a weak and non-enabling institutional context and the mechanisms for addressing impacts on biodiversity, water quality and quantity, and ambient climate. The findings show that the environmental sustainability practices of multinational mining companies are determined by regulatory compliance and corporate environmental responsibility based on perceived ethical obligation. Additionally, we find gaps in mine closure planning and rehabilitation because of the limited requirement for biodiversity restoration in the domains of flora repopulation and active fauna reintroduction. This paper provides empirical and theoretical insights for academics and practitioners in industry and policymaking.  相似文献   
44.
This paper aims to comprehensively uncover bank risk factors from qualitative textual risk disclosures reported in financial statements, which contain a huge amount of information on bank risks. We propose a new semi‐supervised text mining approach named naive collision algorithm to analyse the textual risk disclosures, which can more accurately identify bank risk factors compared with the typical unsupervised text mining approach. We identified 21 bank risk factors in total, which is far more than identified in previous studies. We further analyse the importance of each bank risk factor and how the importance of each risk factor changes over time.  相似文献   
45.
Financial institutions are struggling with larger volume, more specific and greater frequency of regulatory reporting after the global financial crisis in 2008, especially those that need to report to multiple jurisdictions. To help to improve reporting efficiency, this paper aims to assess the existence of similarities between templates related to credit and counter party credit risk of COREP and Pillar 3 regulatory reporting frameworks by applying Correspondence Analysis and Association Rules Mining. Our results suggest a high degree of overlap between these reporting frameworks, more prominently the three business functions as Front office, Finance and Risk. These patterns can be used as guidance for financial institutions to reshape their reporting architecture.  相似文献   
46.
针对复杂电磁环境下卫星移动通信系统可靠通信需求,利用频谱地图多维数据呈现优势,提出了基于多维频谱地图的干扰规避方法。通过建立卫星移动通信系统波束、时隙、子频带、干扰强度等多维信息关联的频谱地图,利用数据挖掘方法对频谱可用情况进行预测,基于预测结果及用户QoS(Quality of Service)需求生成干扰规避策略,通过星地联合频谱资源调配实现系统干扰规避。该方法为卫星移动通信系统干扰规避提供了一种全新的思路,可提升卫星移动通信系统干扰防护能力。  相似文献   
47.
王顺 《价值工程》2015,(4):52-53
大倾角综采工作面设备快速撤除一直是煤矿生产的技术难题。本文针对刘庄煤矿121106俯采工作面撤除难题,通过合理优化工作面设备撤除整体路线以及撤除施工工艺,实现了工作面设备的安全快速撤除。  相似文献   
48.
贺佳 《科技和产业》2015,15(2):24-28
依据企业自身特点和要素间的关系构建评价指标体系,采用DEMATEL方法对淮南矿业集团的供应商选择评价进行研究。通过分析关键绩效指标间的逻辑关系和直接影响关系,揭示系统内要素的结构关系,为供应商的选择与供应链竞争力的提升提出了相应的建议。  相似文献   
49.
50.
针对油田矿区服务质量监督制度、方法、措施存在的滞后状况,以现代化先进服务理念为指导,加大服务质量监督力度为对策,通过改进服务监督方法,转变服务作风,提高了矿区整体服务水平的针对性、科学性和实效性。  相似文献   
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